5. Co-advocacy: Understanding Customer Awareness

Brand advocacy and customer advocacy together at last. | taught by Ben Rifken
  • 3 Videos
  • 1 PDF
  • 0.3 hrs

Course Curriculum

The Impact on Brand Reputation
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What your customers say online impacts what potential customers think
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Course description

You'll finally learn what customer experience is all about and why businesses have to measure customer feedback. Learn all about SEO, and how to raise awareness for your brand.

Customer Experience is marketing.

The Customer Experience Training & Certification Program empowers marketing professionals at any stage of their careers to focus on customers first and create customer experiences that turn customers into advocates.

Marketers need a renewed focus on their customers. All your efforts, your work, and your finest campaigns will go to waste if you don’t understand your customers directly. It is up to you to find them where they live, hear what they have to say, and work with them to achieve mutual success.

To complete this certification, you will learn how to manage your brand image, listen to what your customers are saying, and leverage customer feedback.

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Ben Rifken
Ben Rifken

Ben is the director and editor of the ReviewTrackers Academy. As a media producer, he understands the relationship between engaging with an audience and the experience created in their minds.

For questions or comments, please email learning@reviewtrackers.com

Reviews (1)

by Heather Bennett

by Heather Bennett