1. Defining Advocacy: Customer to Advocate

When companies focus on what is best for the customer, they turn customers into brand advocates.

The Customer Experience Training & Certification Program empowers marketing professionals at any stage of their careers to focus on customers first and create customer experiences that turn customers into advocates.

Marketers need a renewed focus on their customers.

All your efforts, your work, and your finest campaigns will go to waste if you don’t understand your customers directly. It is up to you to find them where they live, hear what they have to say, and work with them to achieve mutual success.

To complete this certification, you will learn how to manage your brand image, listen to what your customers are saying, and leverage customer feedback.

Course Curriculum

Identifying Brand Advocates
05:05
Advocacy Strategies
07:03

What's included?

4 Videos
1 PDF
0.3 hrs
Mandy Yoh
Mandy Yoh
Senior Instructor

About the instructor

What others have been saying about this course:

Danielle Barnabei-Bright

Kristina S

Great content

Easy to follow with great content!

Brian Sparker

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