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1. Defining Advocacy: Customer to Advocate

When companies focus on what is best for the customer, they turn customers into brand advocates.

Free

2. Building Customer Loyalty

When companies focus on what is best for the customer, they turn customers into brand advocates.

Free

3. Measuring Customer Feedback: The Advocacy Metric

When companies start to measure success, they learn to recognize it when they see it.

Free

4. Optimizing the Customer Conversation

Optimizing the customer conversation requires a voice-of-customer strategy.

Free

5. Co-advocacy: Understanding Customer Awareness

Brand advocacy and customer advocacy together at last.

Free

6. Customer Experience Management Certification

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